Uber has announced it is planning to offer car rental services in Italy, but its service is in its infancy.
Uber has been offering car rentals in Italy since June 2015, with the first one being in Turin, which is the country’s capital.
The company, which provides a car-hailing app, has now launched its first rental service in Italy.
“We have launched the first Uber car rental service for people in Turnato in Italy,” the company said in a statement on its website.
“Our goal is to make this the most popular and the most successful ride-sharing app in the world.”
Uber is offering its cars in Italy in three categories, from a “classic” rental of up to 400 euros ($550) to a more luxurious option with a base price of up 100 euros ($116).
“We’re very excited about the Italian market and our ambitions to bring Uber to every city,” said Uber’s Chief Executive Officer Travis Kalanick.
“In Italy we have a very high penetration rate.
The people are excited about Uber and they are also very happy about the new service.”
Uber was founded in San Francisco in 2015 and now operates in over 40 countries, including the US, UK, Germany, Spain, Canada, Australia, Singapore, Japan and Mexico.
Uber has partnered with Fiat Chrysler Automobiles (FCA) to supply vehicles in Italy and is also offering its services in France, Germany and Switzerland.
The company is also launching its car-sharing service in Spain in the coming months.